AdSapient Banner Manager provides a cost-effective solution for banner ad management. It allows to easily create and manage online advertising campaigns delivering creatives in the most efficient and smart way. The advanced audience targeting and reporting modules will help you to encrease campaigns' ROI greatly leaving both the advertiser and the publisher satisfied with the advertising results. The audience targeting is conveniently divided different filters: geo, content, context, traffic, time, keyword, behavior. Reporting is visually presented in pie charts and bar charts. In-build anti-fraud mechanism prevents abuse in publishing and ad serving. Campaigns' self-adjustment mechanism allow the marketer to encrease campaign's ROI without constantly changing the settings. Secure authorization and payment transactions modules provide for smooth and stable functioning of your ad network. Users can play different roles in the system: advertiser, publisher, advertiser+publisher, exchange participant, advertiser+exchange participant, account manager, guest which makes this system truely universal in terms of online advertising.